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The Slippery Slopes of Online Marketing and Social Media

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There are many ways to market a law firm online. What do North Carolina lawyers need to know about directory listings, Google reviews, regulated speech, comparisons, testimonials, images, names, communications, and more? Where does North Carolina differ from surrounding states that you may have offices in?

Additionally, what about clients using social media? What risks and liabilities should they be aware of when posting online? What do you need to know about different social media platforms you may not be using, but your clients are?

We break it down for you so you can understand how to use these tools effectively, ethically, and wisely in practice and in marketing.

Rebroadcast (Original Program Date: February 23, 2023)
Friday, May 12, 2023
8:55 AM–12:15 PM

Click here to view the full program agenda.


  • Jamie Kohls, GNGF, Cincinnati, OH
  • Catherine Sanders Reach, North Carolina Bar Association, Cary

NCBA CLE Department

North Carolina: 3.00 MCLE Hours

3.00 Ethics/Professional Responsibility
1.00 Technology Training


See pricing below. Discounts may be available for NCBA members who are students, law professors, judges or legal services/public interest attorneys. Call CLE at 919.677.0561 for details.