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The Slippery Slopes of Online Marketing and Social Media


There are many ways to market a law firm online. What do North Carolina lawyers need to know about directory listings, Google reviews, regulated speech, comparisons, testimonials, images, names, communications, and more? Where does North Carolina differ from surrounding states that you may have offices in?

Additionally, what about clients using social media? What risks and liabilities should they be aware of when posting online? What do you need to know about different social media platforms you may not be using, but your clients are?

We break it down for you so you can understand how to use these tools effectively, ethically, and wisely in practice and in marketing.

SPEAKERS

  • Jamie Kohls, GNGF, Cincinnati, OH
  • Catherine Sanders Reach, North Carolina Bar Association, Cary

PRODUCED
February 23, 2023

PLANNED BY
NCBA CLE Department

APPROVED CREDIT
North Carolina: 3.00 MCLE Hours

Includes
2.00 Ethics/Professional Responsibility
1.00 Technology Training


PROGRAM PRICING

See pricing below. Discounts may be available for NCBA members who are students, law professors, judges or legal services/public interest attorneys. Call CLE at 919.677.0561 for details.

Access to the program and content expires ninety (90) days from the date of purchase.