8:40 Welcome and Introductions
8:45 The Slippery Slopes of Online Marketing and Social Media*‡
Jamie Kohls, GNGF, Cincinnati, OH
Catherine Sanders Reach, North Carolina Bar Association, Cary
There are many ways to market a law firm online. What do North Carolina lawyers need to know about directory listings, Google reviews, regulated speech, comparisons, testimonials, images, names, communications, and more? Where does North Carolina differ from surrounding states that you may have offices in? Additionally, what about clients using social media? What risks and liabilities should they be aware of when posting online? What do you need to know about different social media platforms you may not be using, but your clients are? We break it down for you so you can understand how to use these tools effectively, ethically, and wisely in practice and in marketing.
This session includes a 15-minute break.
12:00 Adjourn
* Indicates portion providing Ethics/Professional Responsibility credit
‡ Indicates portion providing Technology Training credit
Thank you for joining us for The Slippery Slopes of Online Marketing and Social Media.
There are many ways to market a law firm online. What do North Carolina lawyers need to know about directory listings, Google reviews, regulated speech, comparisons, testimonials, images, names, communications, and more? Where does North Carolina differ from surrounding states that you may have offices in?
Jamie Kohls is a Marketing & Partnership Manager at GNGF in Cincinnati, OH. Because of her experiences in law firms, she is able to bridge the gap between GNGF employees and our many law firm clients.
Jamie uses her experience in legal to connect with attorneys on a deeper level. Her education and experiences have allowed her to develop skills in problem-solving, and critical thinking which greatly help deliver value to GNGF.
Jamie is passionate about teaching law firm owners that it takes more than being a good attorney to run a successful firm. She enjoys speaking with attorneys to help them to realize the potential of their firm's reach.
Jamie earned her B.S. in Marketing Research with a minor in Business Administration from Northern Kentucky University and her J.D. in Bankruptcy and Workers Compensation from Northern Kentucky University—Salmon P. Chase College of Law.
Click here for more information about Jamie.
Catherine Sanders Reach is Director for the Center for Practice Management at the North Carolina Bar Association, providing practice technology and management assistance to lawyers and legal professionals. Formerly she was Director, Law Practice Management and Technology for the Chicago Bar Association and the Director at the American Bar Association's Legal Technology Resource Center.
Prior to her work at the NCBA, CBA and ABA she worked in library and information science environments for a number of years, working at Ross and Hardies as a librarian. She received a master's degree in Library and Information Studies from the University of Alabama, Tuscaloosa in 1997.
Catherine's professional activities include articles published in Law Practice magazine, Law Technology News and GPSolo Magazine, as well as numerous other publications. She has given presentations on the use of technology in law firms for national bar conferences, state and local bar associations and organizations such as the National Association of Bar Council and the Association of American Law Schools. In 2011 she was selected to be one of the inaugural Fastcase 50, celebrating fifty innovators, techies, visionaries, and leaders in the field of law and in 2013 became Professionalism for New Attorneys (PNA) a Fellow of the College of Law Practice Management. She served on the ABA TECHSHOW Board from 2007-2009, 2014-2016 and is co-vice chair in 2019.
Click here for more information about Catherine. Connect with her on Twitter and LinkedIn.
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