8:15 Registration and Continental Breakfast
8:55 Welcome and Introductions
9:00 Fundamentals of Single-Issue Negotiation and Live Negotiation #1
10:40 Break
10:55 Multi-Issue Negotiation and Live Negotiation #2
12:35 Lunch Break
1:20 Complex Negotiations and the Use of a Scoring System
2:50 Break
3:05 Scoring System Implementation Challenges and Solutions and Negotiation #3
4:15 Adjourn
This six-hour negotiation workshop provides attendees with practical tips that can be immediately put into practice for improved negotiation effectiveness.
Dr. Jeff Langenderfer is a Professor of Marketing & Law in the School of Business at Meredith College in Raleigh. He is is an active researcher, having published more than a twenty journal articles in such publications as the Journal of Consumer Affairs, Journal of Public Policy & Marketing, Psychology & Marketing, the Journal of Business Research, and the Journal of Macromarketing. His research focuses on marketing and public policy issues, with a particular emphasis on intellectual property matters, privacy, scams and swindles, and consumer interactions with lottery products.
As a professor of marketing & law and a former associate dean of Meredith College's School of Business, Dr. Langenderfer is focused on the practical applications of specialized information.
Jeff also serves as a negotiation consultant and as an Associate Editor for the Journal of Consumer Affairs. Teaching interests include Marketing Strategy, Business Law, Consumer Behavior, and Negotiation.
Jeff holds a B.A. in Economics from the University of North Carolina at Chapel Hill, a J.D. from North Carolina Central University School of Law, and a Ph.D. in Business Administration with a concentration in Marketing from the University of South Carolina at Columbia.
Jeff lives in Raleigh with his wife and two children.
Click here for more information about Jeff.
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