8:55 Welcome and Introductions
9:00 Identifying and Benchmarking Intellectual Property to Find Licensing Opportunities
Susan E. McBee, McBee Moore & Vanik IP LLC, Frederick, MD
Chester G. "C.G." Moore, McBee Moore & Vanik IP LLC, Frederick, MD
This session examines and discusses the patent landscape of some hot technology areas and compares the quality of different patent portfolios in those areas. Listen and learn useful metrics for analyzing and comparing — benchmarking — those patent portfolios, as well as identifying the most valuable IP, spotting trends over time and determining technology gaps.
10:00 Break
10:10 Breakout Session:
U.S. Trademark Updates and Review
Mary S. Mathew, Dentons, New York, NY
Christian Palmieri, A+E Networks, New York, NY
Receive an overview of the most significant updates in trademark law from 2020.
OR
U.S. Patent Law Updates and Review
Lance A. Lawson, Burr & Forman LLP, Charlotte
Richard T. Matthews, Williams Mullen, Raleigh
Review the most significant updates in patent law from 2020.
11:10 Break
11:20 How to Make a Peanut Butter and Jelly Sandwich (or a Complex Research and Development Collaboration Agreement) Without Creating a Mess‡
Darrell A. Fruth, Smith Anderson Blount Dorsett Mitchell & Jernigan LLP, Raleigh
Megan C. Lambert, Smith Anderson Blount Dorsett Mitchell & Jernigan LLP, Raleigh
Sometimes creating innovative products and services requires research and development using another company's technology. This presentation offers practical advice on assigning ownership of arising intellectual property, licensing and protecting background technology, and incorporating third-party contributions. The presenter draws from his personal experience with helping innovators and entrepreneurs in life sciences, agtech, cleantech and software, and also offers best practices that apply to technology collaborations more broadly.
12:20 Lunch Break
12:50 Ethical Considerations in Advising Clients: The Impact of Brunetti in the Era of Renewed Focus on Social Justice*
Megan M. Carpenter, University of New Hampshire, Concord, NH
John R. Sommer, Stussy Inc., Irvine, CA
How should attorneys effectively and ethically represent their clients after Brunetti and in an era of renewed focus on social justice? Is the USPTO's new "widely-used commonplace words" doctrine valid as to disparaging marks or at all marks? During this session, find out the answers to these questions and more.
1:50 Break
2:00 Breakout Session:
Intellectual Property and Enforcement Strategies in China
Robert J. "Bob" Koch (retired), Milbank LLP, Washington, DC
Dive into a discussion of intellectual property as it relates to enforcement strategies in China.
OR
Privacy Pitfalls and Best Practices: Privacy Law Primer for IP Attorneys
Angela P. Doughty, Ward and Smith PA, New Bern
Are you thinking about privacy laws when you work with clients on intellectual property and technology agreements? The potential liabilities clients could face for the collection, manipulation, storage and distribution of data make it important for intellectual property attorneys to have a general understanding of the recent developments in the U.S. (and international) privacy laws and how these new laws are impacting best practices for document drafting and counsel. This session offers intellectual property attorneys a primer on how privacy law can be inadvertently triggered and what we need to be asking and thinking about when drafting, reviewing and negotiating agreements to support and protect our clients.
3:00 Break
3:10 Leveraging Technology and Social Media Marketing for Intellectual Property Attorneys in North Carolina‡
Ticora E. Davis, The Creator's Law Firm, Charlotte
Gain insight on leveraging technology and social media marketing for intellectual property attorneys in North Carolina.
4:10 Adjourn
* Indicates portion providing Ethics/Professional Responsibility credit
‡ Indicates portion providing Technology Training credit